Chain revenue down 18% WoW to ¥848K — 3 exceptions flagged. Store 10201 is 71% of chain revenue (down from 78%) and drives 87% of the gap; 10501 and 10505 are flat or improving.
Chain Net Sales
¥848K
▼ 18% WoW
Active Members
1,135
▼ 9% WoW
Transactions
892
▼ 15% WoW
Chain ATV
¥534
▼ 4% WoW
Return Rate
0.6%
▲ from 0.4%
Credits Earned
386K
▼ 14% WoW
Revenue by Store
10201
¥603K
⚠
10505
¥125K
⚠
10601
¥68K
10501
¥38K
10502
¥14K
Store Summary
Store
Sales
Share
ATV
Members
Ret%
WoW
Exceptions — Ranked by ¥ Impact
1
Store 10201
Sales ▼ 24% WoW
¥603K vs ¥789K last week · Silver ATV fell ¥182 Transaction count held — price mix shift, not traffic
−¥186K
2
Store 10505
Return rate 1.8%
¥9.2K returns on ¥511K · Above 1% threshold 2nd consecutive week · 3 SKUs = 78% of value
−¥9.2K
3
Store 10601
ATV ▼ 18%
Avg ticket ¥152 vs ¥185 last week Mix shift toward lower-price categories
−¥4.1K
✓ Stores 10501, 10502 — within normal range
Store 10201 — Deep Dive
Flagship · 71% of Chain
Silver ATV fell ¥182 this week — the primary driver of the store's revenue drop. Transaction count held: this is a price mix shift, not a traffic problem.
Revenue Trend — Last 8 Weeks
Top 5 Associates This Week
#
ID
Sales
Txns
ATV
1
26885
¥84K
38
¥2,210
2
26756
¥71K
42
¥1,690
3
26680
¥58K
55
¥1,054
4
26548
¥44K
61
¥721
5
26339
¥36K
48
¥750
Member Tier Breakdown
Bronze
Members
572
Sales
¥243K
ATV
¥425
Silver
Members
228
Sales
¥318K
ATV
¥625
Gold
Members
12
Sales
¥42K
ATV
¥3,500
⚠ Silver ATV fell ¥182 vs last week. Gap vs Bronze compressing — 2nd consecutive week.
Member Health
Chain · Loyalty Program
New member acquisition up 12% WoW (47 new) — but returning members declined 10%. The drop in total active members is a returning-member problem, not an acquisition problem.
Active Members
1,135
▼ 9% WoW
New Members
47
▲ 12% WoW
Returning Members
1,088
▼ 10% WoW
New Member Revenue
¥22,400
▲ 8% WoW
Active Members + Net Sales — Last 8 Weeks
Member Tier Analysis
Bronze · Silver · Gold
⚠ Silver ATV gap vs Bronze: ¥625 vs ¥477 — narrowing for the 2nd consecutive week (was ¥653 two weeks ago). Silver is the highest-value segment at scale. A continued gap compression warrants a targeted retention action.
Bronze
10,906 members
Net Sales YTD¥16.3M
Avg Ticket¥477
Discount Rate0.46%
Credits Earned10.8M
This Week vs Last
LW
TW
Silver
5,005 members
Net Sales YTD¥13.4M
Avg Ticket¥625
Discount Rate0.81%
Credits Earned8.5M
This Week vs Last
LW
TW
Gold
97 members
Net Sales YTD¥127K
Avg Ticket¥490
Discount Rate1.06%
Credits Earned44.8K
This Week vs Last
LW
TW
Top Products
Chain · This Week
Massage Chair & Relaxation Chair Gen 2: ¥3.1M YTD combined — 7% of chain revenue on fewer than 200 units. Highest-margin category, near-zero return rate.
Top 10 by Net Sales
Highest Discount Depth
Women's Jeans−38%
Casual Top−35%
T-Shirt−31%
1 − avg(retailamt) / avg(price)
Top Returns This Week
Jeans−¥3,840
Men's Pants−¥2,150
Women's Jeans−¥1,680
Returns Analysis
Risk Management
Store 10505 return rate at 1.8% — above the 1% threshold for the 2nd consecutive week. 3 SKUs account for 78% of that store's return value. Escalate to store manager.